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Cut, Colour,
Click
The Transport Accident Commission needed Victorians to buckle up, so we took the message somewhere unexpected: the barbershop chair.
A haircut’s about more than looking sharp, it’s about connection.
From that simple truth Cut, Colour, Click was born. A first-of-its-kind safety initiative that turned everyday appointments into lifesaving road safety conversations.
Backed by powerful local partnerships, PR and digital storytelling, this integrated campaign started in trusted community spaces and grew into a statewide conversation.
Results:
- 10 languages
- 5,500+ salon visits across six weeks
- 95+ media earned media opportunities
- 66,000+ social views
- 3.4 million people reached through earned media
